Recently, a co-worker mentioned he was hungry. I offered him a can of Slim-Fast, to which he replied that Slim-Fast was too “girlie.” Ok, no offense taken. To each his own. Didn’t phase me a bit although in typing this, I noticed the same undertone of bitterness that you may have noticed. Interesting. Anyway, a conversation ensued over the need for Slim Fast to step-up it’s marketing plan for men. So we came up with the following packaging changes for Slim-Fast. I’m sure the check is in the mail.
